On September 17th, Sun Group and BrauKon & Camba, a renowned German brand specializing in beer production, signed a strategic cooperation agreement. This partnership aims to develop the premium craft beer line, Sun KraftBeer, and expand the craft brewery model with state-of-the-art production lines.
Under the agreement, both parties will strengthen their strategic cooperation to focus on researching and developing the Sun KraftBeer brand – Sun Group’s own beer line, as well as pioneering the development of Vietnam’s leading high-end craft brewery model.
The first significant achievement of this strategic partnership is the launch of the Ba Na Brew House, located on the peak of Ba Na Mountain, which has recently commenced operations. This marks the beginning of the journey to conquer the high-end craft beer market in Vietnam, with cooperation and advice from BrauKon & Camba.
At Ba Na Brew House, beer is brewed, cooked, and packaged according to Camba (Bavaria)’s centuries-old formula, which has won 25 awards for the best beer in Europe and the world. This is also a craft brewery equipped with the world’s most advanced and modern machinery, provided by BrauKon.
Mr. Markus Mathias Lohner, Chairman and CEO of BrauKon & Camba, stated at the signing ceremony: “I highly appreciate the development potential of the high-end craft beer brand Sun KraftBeer, as well as the craft brewery model that Sun Group is pioneering. The key factor is quality. In my opinion, the success of a beer brand always relies on the consistent quality and stability of each product. This strategic cooperation agreement not only strengthens the relationship between the two parties but is also a commitment from BrauKon & Camba to bring in master German brewers, along with state-of-the-art equipment and quality ingredients exclusively for the Sun KraftBeer brand and Sun Group.”
“We are confident that Braukon & Camba will bring significant differences to Sun KraftBeer in the Vietnamese market because in addition to providing exclusive brewing formulas, we also manufacture and distribute brewing equipment. This is the foundation for producing good beer, and of course, good beer will be successful,” Mr. Markus Mathias Lohner affirmed.
A significant highlight of the cooperation agreement between Sun Group and BrauKon & Camba is the introduction of Ba Na Brew House – the highest-altitude brewery in Vietnam with an expected annual production of 2.7 to 5 million liters. Continuing the pioneering journey with this captivating flavor, Phu Quoc Brew House is expected to be inaugurated in December 2024 with a scale and capacity similar to Ba Na Brew House, promising to continue bringing premium and emotional beer experiences to visitors to Phu Quoc Island.
Appreciating the cooperation and support of the BrauKon & Camba brand, Mr. Dang Minh Truong, Chairman of the Board of Directors of Sun Group, shared at the signing ceremony: “With the goal of creating not only delicious but also creative beers in each region, Sun KraftBeer will launch special beer collections to honor iconic works, shaping Vietnam’s cultural heritage. Sun Group wants to continue cooperating with Braukon & Camba to create special taste experiences, where visitors can both enjoy premium craft beer products, immerse themselves in the charming aroma of malt and hops, and have the opportunity to witness firsthand the elaborate brewing process from world-class artisans.”
According to the leadership of Sun Group, in the next 10 years, Sun KraftBeer will continue to conquer more regions in Vietnam with the launch of unique craft breweries with original German technology with a capacity of 5 to 10 million liters per year, gradually marking Sun Group’s journey to conquer the craft beer market in Vietnam.
Sun Group is currently one of Vietnam’s leading multi-industry conglomerates, with four core business areas: tourism, hospitality, real estate, and infrastructure. Sun Group’s name is synonymous with the ascension of Vietnam’s tourism industry over the past decade, marked by the emergence of world-class and unique tourism and hospitality projects across the country, such as Sun World Ba Na Hills, InterContinental Danang Sun Peninsula Resort, the Golden Bridge in Da Nang, JW Marriott Phu Quoc Emerald Bay, La Festa Phu Quoc, Curio Collection by Hilton, the Kiss Bridge in Phu Quoc, and Sun World Fansipan Legend in Sa Pa.
Meanwhile, BrauKon & Camba, a renowned German brand in the beer production industry, provides world-class, fully automated production lines from raw materials to finished products. The company also possesses award-winning brewing formulas. With brewing formulas and a team of brewers directly provided by Camba-Bavaria, as well as carefully selected ingredients from Germany, New Zealand, and the United States, BrauKon & Camba ensures the highest quality standards, capable of producing fresh Sun KraftBeer batches with authentic European flavors.
The strategic cooperation agreement between Sun Group and BrauKon & Camba marks a significant milestone in the development of Vietnam’s craft beverage industry, promising to bring about groundbreaking changes with international-standard beer-related projects, products, and services.
